SEO Audit Case Study

As part of my digital marketing portfolio, I independently executed a comprehensive SEO audit of my personal website to simulate a real-world client engagement. The goal was to evaluate the site's performance, discover technical and on-page optimization opportunities, and generate actionable recommendations using industry-standard SEO tools.
To carry out this analysis, I utilized:
* Google Lighthouse (for performance and on-page SEO benchmarking)
* SiteChecker.pro (for in-depth technical SEO audit and crawl analysis)
* Google Trends (for keyword validation and topical relevance)

📊 Audit Results Overview
Google Lighthouse Audit (June 17, 2025)
* Performance: 96/100
* Accessibility: 96/100
* Best Practices: 78/100
* SEO Score: 61/100
Key issues included missing meta descriptions, missing image alt tags, and suboptimal heading hierarchy. Based on these results, I enhanced metadata, added descriptive alt tags, and improved HTML structure for better crawlability and UX.

SiteChecker.pro Audit (June 17, 2025)
* Overall Website Score: 75/100
* Critical Errors: 9
* Warnings: 2
* Notices: 10
Notable issues identified:
* Homepage blocked from indexing
* No XML sitemap linked in robots.txt
* No favicon detected
* Lack of social media links
* Missing HTTPS redirect in headers
* PageSpeed scores of 0/100 on mobile and desktop (Wix free plan limitation)
* Missing security headers (XSS and click-jacking protection)
These insights helped me simulate professional-grade recommendations, prioritize fixes by severity, and outline a phased optimization roadmap.

✅ Key Outcomes & Skills Demonstrated
* Conducted a dual-layer SEO audit using complementary tools
* Identified and interpreted technical SEO errors in a live environment
* Developed hands-on experience with real-time performance analysis
* Built a fully documented case study for inclusion in my professional portfolio
* Strengthened my skills in audit interpretation, communication, and reporting

📌 Tools Used:
Google Lighthouse · SiteChecker.pro · Google Trends · Wix SEO Settings