I’m Pukar Koirala, a results-driven marketing professional with a Master’s in Marketing Analytics & Insights from Wright State University (July 2025). I specialize in transforming complex data into clear, actionable marketing strategies that fuel brand growth, engagement, and measurable ROI.
With 4+ years of experience across digital marketing, data analytics, and business insights, I’ve led impactful projects spanning SEO audits, Google Ads optimization, performance dashboards, and customer sentiment analysis. My work bridges creativity and analytics—helping brands understand their audiences, optimize campaigns, and make smarter, data-backed decisions in a fast-evolving digital landscape.
Finding Inspiration in Every Turn
My Story
Every brand has a story—and so do the people behind the marketing. For me, it started with one question: What makes a marketing strategy truly connect with people and drive results? That question led me to marketing analytics.
I didn’t always know I’d end up in this field—but I’ve always been curious about how things work and why people respond the way they do. Over time, that curiosity turned into a deeper interest in marketing and data. I wanted to understand not just what was happening in a campaign, but why.
That’s what led me to pursue a Master’s degree in Marketing Analytics & Insights at Wright State University. During this time, I completed a Digital Marketing Internship at Project Blackbird, where I worked on email campaign performance, market research, and SEO/SEM optimization. I helped improve email open rates and click-through rates through A/B testing and audience segmentation, and gained hands-on experience using tools like Google Analytics, Excel, and Power BI to turn performance data into actionable insights.
Across my academic and professional experiences, I’ve worked on real-world projects—from building dashboards and analyzing customer trends to optimizing multi-channel marketing strategies. These experiences reinforced my belief that data and creativity are most powerful when used together.
Today, I enjoy working at the intersection of marketing and analytics—where strategy meets execution, and data tells a story. Whether it's improving digital performance, identifying customer behavior patterns, or presenting clear recommendations, I’m driven by solving problems and delivering results.
Now, I’m excited to bring that mindset into a full-time role—contributing to a team that values both data and impact.
🎓 Graduate Experience at Wright State University (2023 – 2025)
My time at Wright State University was truly transformative—both professionally and personally. Pursuing my Master’s in Marketing Analytics & Insights gave me the opportunity to learn from exceptional professors whose guidance shaped my analytical mindset and strategic thinking.The collaborative environment encouraged curiosity, innovation, and teamwork, while supportive classmates quickly became close friends and lifelong connections.
Through the program, I gained a deep understanding of how data and creativity intersect to drive meaningful marketing outcomes. I worked on projects involving SEO optimization, Google Ads analysis, and performance dashboards using Power BI, SQL, and Tableau, which strengthened my technical and storytelling abilities.
Key Learnings & Achievements
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Designed marketing performance dashboards that translated insights into strategic recommendations.
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Conducted SEO and campaign performance analysis using GA4, Google Ads, and SiteChecker.
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Led A/B testing and segmentation projects to improve audience engagement.
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Applied predictive analytics and consumer insights to real-world marketing challenges.
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Collaborated with peers on data-driven campaigns that reflected creativity, precision, and teamwork.
Looking back, my experience at Wright State was more than just an academic milestone—it was a journey of growth, collaboration, and discovery. It taught me to think critically, connect meaningfully, and bring both data and empathy into every marketing decision I make today.
Career Goals
I aspire to build a career where digital marketing meets data — crafting strategies that not only capture attention but also drive measurable impact. My passion lies in turning insights into action, using SEO/SEM, social media analytics, and campaign optimization to help brands grow authentically and sustainably.
I’m eager to join a forward-thinking organization that values creativity, innovation, and data-driven storytelling. Whether it’s enhancing brand engagement, optimizing ad performance, or uncovering new audience opportunities, my goal is to bridge the gap between marketing analytics and meaningful communication.
Today, I’m actively seeking opportunities as a Digital Marketing Analyst, Data Analyst, or Marketing Specialist, ready to help organizations transform insights into growth.
When I’m not analyzing campaigns, you’ll find me exploring new cultures, hiking scenic trails, or staying curious about the latest trends in marketing and technology.
SKills
Data Analysis & Visualization
Proficient in Power BI, Tableau, and Excel for transforming raw data into actionable insights. Experienced in building interactive dashboards and creating visually compelling reports for marketing and business decision-making.
Digital Marketing & SEO
Skilled in Google Ads, Google Analytics, HubSpot, and SEMrush. Hands-on experience running digital campaigns, performing technical SEO audits, and optimizing web presence to improve search visibility and ROI.
Technical Skills
Solid knowledge of SQL for data extraction and reporting. Experienced with RapidMiner for predictive modeling and advanced analytics. Familiar with website performance tools like Google Lighthouse and SiteChecker.
Business & Communication
Strong background in market research, project management, and effective communication. Able to translate complex analytics into clear, actionable recommendations for teams and stakeholders.
1
Digital Marketing Intern , Project Blackbird Inc.,
Washington DC,United States Jan 2025 – Mar 2025
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Created and published social media platform content (LinkedIn, Instagram, Email) highlighting health campaigns and wellness initiatives, boosting awareness and driving +24% RSVPs to community events.
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Wrote and optimized email content tailored to different audience segments, applying clear messaging, persuasive CTAs, and strong subject lines.
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Conducted A/B testing on subject lines, visuals, and CTAs, achieving +18% open rates and +12% CTR across campaigns.
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Researched and optimized health-related keywords (nutrition, wellness, preventive care), improving organic search visibility and driving 20% more traffic within three months.
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Managed Google Ads & SEM campaigns promoting wellness programs and health resources, reducing CPC by 15% while maintaining high-quality lead generation.
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Produced engaging ad copy, visuals, and landing page content, resulting in a 14% increase in campaign conversions.
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Conducted market research on potential vendors and sponsors for wellness events, identifying partnership opportunities and supporting brand collaboration initiatives.
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Built Power BI dashboards to track KPIs (CTR, ROI, CPC, funnel performance), providing leadership with actionable insights for strategic decision-making.
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Collaborated with cross-functional teams (health coaches, program managers, outreach staff) to align digital campaigns with healthcare messaging, strengthening trust and engagement across channels.
2
Digital Marketing Analyst - Muktinath Bank,
Nepal — February 2019 – July 2023
• Planned and executed Google Ads, Display Ads, and Facebook Ads campaigns for financial products, boosting qualified leads by 15% YoY while ensuring measurable ROI.
• Managed SEO strategy for credit card, loan, and savings product landing pages, improving organic search traffic by +20% and ranking 10+ competitive keywords on page 1.
• Designed branded ad creatives (banners, infographics, videos) using Canva and Adobe, aligning visuals with product launches and multi-channel campaigns.
• Built Google Data Studio dashboards to track CTR, CPC, ROI, and funnel performance, empowering executives with real-time marketing insights for decision-making.
• Conducted competitor analysis and SEM benchmarking, refining bidding strategies to achieve 12% lower CPC and higher ad placements compared to market averages.
• Performed marketing data analysis using Excel and SQL to identify customer segments, campaign performance trends, and cross-sell opportunities.
• Produced monthly performance reports and business insights, directly influencing budget allocation, ad spend strategy, and new campaign proposals.
• Partnered with customer service and product teams to ensure marketing strategies aligned with customer feedback and business goals, increasing campaign relevance and adoption rates.
PROJECTS
Certifications
Google Analytics Certified
Content Marketing Certification, HubSpot Academy
Google Ads (Video, Search, Display, Measurement)
Fundamentals of Digital Marketing, Google
Interests & Extracurricular Activities
Outside of my academic and professional pursuits, I am passionate about exploring new cultures through travel and trying diverse cuisines, which broadens my perspective and adaptability. I enjoy staying active through hiking, yoga, and playing team sports such as football and basketball—activities that foster teamwork, discipline, and a healthy lifestyle. I am enthusiastic about emerging marketing technologies, frequently attending webinars and workshops to stay ahead of industry trends. Additionally, I dedicate time to volunteering with community organizations, developing strong leadership and collaboration skills beyond the classroom.
Let’s Connect
