Case Study: SEO Audit & Optimization – Giving a Brand’s Story More Reach

1. The Challenge

A website with strong offerings was struggling to reach its audience. Slow page load times, weak keyword rankings, and broken links meant the brand’s story wasn’t being discovered by the people it was meant for.

2. The Story I Told

I reframed SEO not as “just fixing errors,” but as a way of making sure the brand’s voice could be heard online. I built the narrative around:

• “Your story deserves to be visible. Let’s make search engines your microphone.”

  
  

3. The Action

• Conducted a full SEO audit using free tools like Google Lighthouse and SiteChecker.pro.

• Optimized titles, headings, and meta descriptions so they reflected both search intent and the brand’s value.

• Fixed broken links, improved site navigation, and enhanced mobile usability.

• Set up GA4 event tracking to measure how visitors actually engaged with content.

  
  

4. The Result

• 30% improvement in site performance (faster load times and smoother mobile experience).

• Increased visibility in search results, allowing more users to discover the brand.

• Stronger connection between the brand’s story and the audience through clear, optimized messaging.

  
  

5. The Takeaway

This project taught me that SEO is storytelling with data. Every technical improvement is a way to bring a brand closer to its audience, making its story accessible, discoverable, and impactful.