Power BI Google Ads Campaign Performance Dashboard 🚀

I recently created a Google Ads Campaign Performance Dashboard using Power BI, and I’m excited to showcase it as a key part of my marketing analytics portfolio. 

This self-initiated project highlights my ability to design and build interactive dashboards that transform campaign data into meaningful, strategic insights.

Key Features:

📊 Comprehensive KPIs: Impressions, Clicks, Conversions, Spend

📈 Daily trend analysis to monitor campaign performance over time

⚖️ Side-by-side campaign comparisons to evaluate ad effectiveness

🧮 Custom DAX measures such as CTR and ROI for deeper analysis

Impact:

🔍 Enables rapid identification of high- and low-performing campaigns

💡 Delivers insights to improve ROI and optimize ad spend

📑 Streamlines stakeholder reporting with clear, intuitive visuals

This dashboard reflects my passion for data-driven marketing strategy and my ability to deliver real business impact through analytics.

Explore the full project here:

🔗 Portfolio Link

I welcome feedback, mentorship, and new opportunities in marketing analytics, digital strategy, and business intelligence.

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