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WHERE MARKETING MEETS ANALYTICS

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Hi, I’m Pukar Koirala

Marketing Analytics & Digital Marketing Specialist.

I turn data into strategy and insights into impact.From SEO/SEM campaigns to social media growth, Google Ads, content marketing, and email automation,
I help brands analyze, optimize, and engage — using creativity, analytics, and storytelling to drive measurable results.

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Welcome

Feel free to explore my portfolio of real-world projects, dashboards, and analytics case studies—each designed to demonstrate how marketing data can unlock new opportunities for growth.

Unlocking Growth Through Data MarketingIn today’s digital world, marketing is no longer guesswork—it’s powered by data, analytics, and actionable insights. As a marketing analytics professional, I turn raw data into clear strategies that drive campaign success and measurable results.

What is Data-Driven Marketing?

Data-driven marketing is the use of analytics, technology, and digital tools to understand customer behavior, optimize campaigns, and maximize ROI.

  • SEO & SEM: By combining search engine optimization (SEO) and search engine marketing (SEM), brands can reach the right audience at the right time.

  • Campaign Analytics: Tracking every click, impression, and conversion tells the real story behind your marketing spend.

  • Trend Analysis: Market trends reveal where the industry is heading—helping you stay ahead of the competition and meet customer needs.

Why Data Marketing Matters

  • Targeted Reach: Use SEO/SEM strategies to connect with customers actively searching for your services.

  • Performance Measurement: Analyze clicks, impressions, and conversions to understand what’s working.

  • Continuous Improvement: Spot market trends and optimize campaigns in real time, ensuring you always get the best results.

  • Strategic Decision-Making: Make informed choices with clear reporting and visual dashboards.

🎯 Marketing isn’t just about selling — it’s about connecting

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Behind every​successful campaign, there’s a balance between creativity and strategy, storytelling and analytics.

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That’s what makes digital marketing so powerful — it brings together data, design, and emotion to create real impact.

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📊 Analytics & Insights – turning numbers into strategy

🖋 Content & Storytelling – building authentic brand voices

💻 SEO, Ads & Automation – optimizing reach and results

🤝 Teamwork & Innovation – connecting creativity with execution

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Every detail — from a headline to a data point — plays a role in shaping how people see and feel about a brand.

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The best marketers don’t just run campaigns; they build connections that last.

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#Marketing #DigitalMarketing #MarketingAnalytics #ContentStrategy #SEO #SocialMediaMarketing #GrowthMindset #BrandStrategy

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My Perspective: The Future of Data-Driven Marketing

As digital channels evolve, the importance of marketing analytics has never been greater. My journey—grounded in advanced studies at Wright State University, where I earned my Master’s in Marketing Analytics—has provided me with a robust foundation in data analysis, digital strategy, and business intelligence.

Building on this academic training, I have gained practical experience in data-driven marketing roles, where I contributed to campaign analysis, digital marketing initiatives, and business reporting. Through these opportunities, I honed my ability to turn complex data into clear, actionable insights that support business growth.

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My approach is rooted in:

  • Evidence-Based Decision Making: Leveraging analytics, market trends, and performance metrics to inform every marketing strategy.

  • Continuous Learning: Staying ahead of industry developments in SEO, SEM, and digital analytics to deliver measurable results.

  • Collaboration: Translating data into actionable recommendations for teams and stakeholders.

                                           

                                           

                                          Winning Digital: Nike’s Success with Digital Marketing & Social Media

 

ABSTRACT  
This study examines Nike’s digital marketing transformation, focusing on the company’s use of advanced SEO, content strategy, and digital engagement to drive growth. It analyzes how Nike leverages multi-channel marketing, influencer partnerships, and technical optimization to boost online visibility and sales. Insights were drawn from interviews with digital strategists, public company reports, and industry benchmarking, illustrating how Nike maintains its edge in a competitive global market.

 

INTRODUCTION  
In an era where digital presence is crucial, Nike has redefined how brands connect with consumers online. This case study explores Nike’s shift from traditional advertising to a data-driven, omni-channel digital approach. How did Nike achieve industry-leading online growth? What lessons can other brands learn from Nike’s digital evolution?

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RESEARCH QUESTIONS  

  • How does Nike leverage digital marketing and SEO to build global brand visibility?  

  • What digital tactics drive Nike’s direct-to-consumer growth?  

  • Which strategies set Nike apart in the competitive e-commerce landscape?

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HYPOTHESES  

  • Content-Led SEO: Consistent, high-quality content and targeted keywords drive search engine rankings.  

  •  Integrated Digital Marketing: Multi-platform campaigns and influencer partnerships deepen engagement.  

  •  Mobile Optimization: Mobile-first strategies are critical for capturing and converting modern consumers.​

 

METHOD & PROCEDURE  

  • Stakeholder Interviews: Digital marketing leads and agency partners  

  • Data Analysis: Organic traffic growth, keyword rankings, conversion rates  

  • Competitive Benchmarking: Compared Nike’s performance with leading competitors  

  • Digital Audit: Reviewed website architecture, content, and technical SEO​

 

DATA ANALYSIS  
Nike’s success was driven by four core digital capabilities:  

  •  Content Optimization: Invested in original articles, product storytelling, and video content to target high-intent keywords.  

  •  Social & Influencer Campaigns: Partnered with top athletes and influencers to amplify digital reach.  

  •  Technical SEO: Implemented robust site architecture, fast loading speeds, and schema markup.  

  •  Personalization: Used data analytics to customize email, product recommendations, and retargeting.​

 

RESULTS  

  • Achieved #1–3 Google rankings for major industry keywords (“running shoes,” “sports apparel”).  

  • Digital sales grew to over 40% of total revenue by 2024, with a 22% YoY increase in direct-to-consumer (DTC) e-commerce.  

  • Engagement on social channels reached record highs, driving viral campaigns and organic user-generated content.​

 

IMPLICATIONS  

  •  Strategic Investment: Ongoing investment in content and technology is essential.  

  • Omnichannel Integration: Consistent brand experience across web, mobile, and social drives loyalty.  

  • Data-Driven Decisions: Analytics underpin campaign optimization and ROI measurement.​

 

DISCUSSION & CONCLUSION  
Nike’s digital strategy proves that blending creative content, robust technical SEO, and multi-channel engagement is critical for modern brand success. While technology powers reach and personalization, authentic storytelling and community-building remain vital. Other brands can draw on Nike’s blueprint: invest in digital, stay agile, and focus relentlessly on customer experience to achieve sustainable growth in the digital marketplace.

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Case Study-Pukar Koirala

Message to Recruiters

"With a solid foundation in marketing analytics and hands-on experience in digital marketing and data insights, I am ready to contribute to a dynamic team. I am passionate about leveraging data to drive strategic decisions and am always eager to learn new technologies and approaches. If you are looking for a dedicated and adaptable professional with strong analytical skills and a genuine drive for growth, I would welcome the opportunity to connect and discuss how I can add value to your organization."

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